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Media Comparisons
Cost Per Thousand Impressions
(cost to reach 1,000 viewers*)
| Medium |
Cost |
| Billboard |
| 30-sheet (12x24) | $1.06 |
| 8-sheet (6x12) | $0.53 |
| TV (Prime :30) |
$11.58 |
| Radio (Drive :30) |
$5.20 |
| Newspaper (1/4 pg B/W) |
$12.44 |
*information based on Mansfield, Ohio area rates
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