Wooster is the Economic Hub of Greater Wayne County. The region continues steady population and economic growth.
The Wooster area enjoys a diverse economy led by world-class corporate, industrial, healthcare, tourism and educational
sectors. Cultural institutions and activities contribute to a quality of life envied throughout Ohio.
Dominant media influence is derived from nearby Cleveland, Akron, and Canton. Wooster is centrally located within the
Cleveland DMA (Nielsen Designated Market Area). Therefore, local television, radio and print media tend to be
overshadowed and fragmented by dominant Cleveland/Akron and regional media outlets.
The fragmentation and dilution of other media coupled with significant and steady increases in traffic on roadways has
cemented Lind Outdoor as the dominant mass medium in the Wooster/Wayne County market area. Lind billboards deliver
all of Wayne County for a fraction of the cost of other media outlets.
Lind Wooster Wayne County Billboards

Billboard Advertising Rates
| Billboard Types/Sizes |
Monthly Rate |
Production Fees |
Rotation |
| 30-sheet poster (12'x24') |
$550.00 |
$100.00/each (4+) |
30-60 days |
| 30-sheet vinyl (12'x24') |
$550.00 |
$455.00/each |
30-60 days |
- Advertising is generally posted in the first half of each month and displayed a minimum of 24 days from the initial
posting date.
- Advertising can be maintained at a specific location for several consecutive months or may be rotated to a new
location each month throughout the contract period at no additional charge.
- Discount of 5% is granted to contracts with 6-11 showings, 10% for 12-23 showings, and 15% for 24+ showings. (A
showing is one billboard for one month.)
- * Vinyl production and art charges are included at no-charge with a 24 month contract.
Wooster Wayne Suggested Showing Levels (Average daily traffic count per panel 11,430) |
Billboards |
| #25 (reaches 25% of Wayne mkt. Population on a daily basis) |
3 |
| #50 (reaches 50% of Wayne mkt. Population on a daily basis) |
6 |
| #75 (reaches 75% of Wayne mkt. Population on a daily basis) |
9 |
| #100 (reaches 100% of Wayne mkt. Population on a daily basis) |
12 |
|