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Ashland County

Greater Mansfield is the Hub of North Central Ohio. The region continues steady population and economic growth. The Mansfield Richland County area enjoys a diverse economy led by industrial, financial, retail, healthcare, tourism, and educational sectors. Easy access to Cleveland and Columbus contributes to the diverse economy and market choices available to North Central Ohioans. Vibrant recreational, cultural, natural resources and activities enhance an excellent quality of life.

Dominant media influence is derived from nearby Cleveland and Columbus. Mansfield is located within the Cleveland DMA and borders the Columbus DMA (Nielsen Designated Market Area). Therefore, local television, radio and print media tend to be overshadowed and fragmented by dominant Cleveland/Columbus and other regional media outlets.

The fragmentation and dilution of other media coupled with significant and steady increases in traffic on roadways has cemented Lind Outdoor as the dominant mass medium in the Mansfield market area. Lind billboards deliver all of Richland County for a fraction of the cost of other media outlets.

Lind Mansfield Richland County Billboards

Map

  • Advertising is generally posted in the first half of each month and displayed a minimum of 24 days from the initial posting date.
  • Advertising can be maintained at a specific location for several consecutive months or may be rotated to a new location each month throughout the contract period at no additional charge.
  • Discount of 5% is granted to contracts with 6-11 showings, 10% for 12-23 showings, and 15% for 24+ showings. (A showing is one billboard for one month.)
  • * Vinyl production and art charges are included at no-charge with a 24 month contract.
Mansfield Richland Suggested Showing Levels
(Average daily traffic count per panel 16,500)
Billboards
#25 (reaches 25% of Mansfield mkt. Population on a daily basis) 3
#50 (reaches 50% of Mansfield mkt. Population on a daily basis) 6
#75 (reaches 75% of Mansfield mkt. Population on a daily basis) 9
#100 (reaches 100% of Mansfield mkt. Population on a daily basis) 12
 
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